Play by your own rules!

Quirky and unique, B. toys are meant to inspire children’s individuality. Unexpected colors, intriguing patterns, sensory textures, and features that are as playful as they are educational!

The difference doesn’t stop there; B. toys are timeless and meant to be passed on from one generation to the next.

Packaging is 100% recyclable with easy-to-use TRY ME windows and groovy die cuts. The difference in packaging goes way beyond the surface, making sure that the environmental footprint on our children’s world is as light as possible. How? By scrutinizing every single piece, minimizing the parts that get thrown away, and by using soy-based inks and water-based varnishes.

"We want to let children know that it’s okay to be curious, to be happy or serious, giddy and adventurous… all at the same time. Because at the end of the day, kids should B. exactly who they want to B"

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